Worldata List Price Index: Summer 2017 Email CPM’s Continue to Decline
Email CPM’s Continue to Decrease in All Major Categories
August 2017, Boca Raton, FL –
Worldata’s Summer 2017 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. This Summer, the index shows significant price drops in several of the major categories; Permission-Based Medium-Large Business Email and Data Purchase-Medium-Large Business.
For over thirty years, the Worldata List Price Index has served the Direct and Interactive Marketing community as the key source for the pricing and trending of all list rentals. The Index is reported quarterly, providing a comparison and tracking price fluctuations of lists in various categories, as cost per thousand (CPM), during any given 12-month period.
COMMENTS: “List prices fell across many categories over the last 12 months. The large drop in email pricing for business-to-business lists directly correlates to the growing number of new sources that continue to enter the marketplace.,” said Jay Schwedelson, President & CEO of Worldata. “Demand cannot keep up with supply which is driving down the cost for marketers in this category.”
The most recent Worldata List Price Index reflects price variations from Summer 2016 to Summer 2017. The lists evaluated are grouped into categories, such as Consumer Merchandise Buyers, Donors, Databases, Business Magazines and more. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Change are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.