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List Price Index
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Straight Average CPM
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Straight Dollar Change
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Straight % Avg Dollar Change
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Worldata List Price Index: Winter 2017 Email CPM’s Continue to Drop

Email CPM’s Continue to Drop in Both Business-to-Business and Business-to-Consumer Categories

April 2017, Boca Raton, FL –

Worldata’s Winter 2017 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. This Winter, the index shows significant price drops in several of the categories; Permission-Based Small/Medium/Large Business Email and Aggregated Database-Business.

For over thirty years, the Worldata List Price Index has served the Direct and Interactive Marketing community as the key source for the pricing and trending of all list rentals. The Index is reported quarterly, providing a comparison and tracking price fluctuations of lists in various categories, as cost per thousand (CPM), during any given 12-month period.

COMMENTS: “Email list prices continue to drop. Availability has increased over 300% in the last 2 years alone,” said Jay Schwedelson, President & CEO of Worldata. “We expect both business to business and consumer email list pricing to continue its decline for the foreseeable future.”

The most recent Worldata List Price Index reflects price variations from Winter 2016 to Winter 2017. The lists evaluated are grouped into categories, such as Consumer Merchandise Buyers, Donors, Databases, Business Magazines and more. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Change are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.

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