Worldata List Price Index: Fall 2018 Substantial Drop in BtoB Email CPMs
BtoB Email Inventory Continues to Rise, International Email Cost Increase Attributed to GDPR
Fall 2018, Boca Raton, FL –
Worldata’s Fall 2018 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. This Fall, the index shows significant price drops in several of the major categories; Permission-Based Business Email, Aggregated Email Database – Business, and Data Purchase.
For over thirty years, the Worldata List Price Index has served the Direct and Interactive Marketing community as the key source for the pricing and trending of all list rentals. The Index is reported quarterly, providing a comparison and tracking price fluctuations of lists in various categories, as cost per thousand (CPM), during any given 12-month period.
COMMENTS: “The two major categories that saw the biggest overall changes in CPM are BtoB Email Lists and International Email Lists. BtoB email list rental prices saw a significant drop over the last 12 months. Inventory in this category continues to grow at a rapid pace which is helping to fuel a more competitive pricing environment for marketers. This trend is expected to continue.,” said Jay Schwedelson, President & CEO of Worldata. “The International email list rental cost rise can be directly attributed to GDPR going into effect during the past few months. The available inventory of compliant data has dropped significantly which has caused the overall cost to increase substantially.”
The most recent Worldata List Price Index reflects price variations from Fall 2017 to Fall 2018. The lists evaluated are grouped into categories, such as Consumer Merchandise Buyers, Donors, Databases, Business Magazines and more. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Change are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.